Marketing Review Online

In Part 1 of this review (Google Magic Formula Review - Part 1) we saw that Volume 1 of Google Magic Formula contains an introduction to the world of AdWords. The second volume promises to provide the real meat.

What It’s About
Getting started with AdWords is the easy part. Anyone can do this on their own. What really matters is setting up efficient campaigns and tuning them up continously till they provide the best conversions and ROI.
Andrew and Steven do a good job here in providing some lesser known tips to tuning and testing your ads.
They have also provided the link to a (free) tool for correctly split testing your ad campaigns.

The ebook also provides some very nifty ways to quickly make different variations of ads. These are strategies that they have themselves used in their campaigns and found to be valuable.

Another important area covered here is the Bidding method to use in AdWords. This can have a significant impact on the number of clicks your ads receive and the amount of money you have to pay for them. Google Magic Formula lays down a step by step scientific plan which details which position to target when you are starting out, and then how to scale it up once your ads start performing well.

To top it all, the ebook also lays down how to conquer the vast content network of AdWords. It covers the different methods to setup Content Network campaigns. This can make a serious difference to your profitability.

Andrew and Steven over-deliver here and again provide a free tool to build a list of sites to target for your content network campaigns.

Bonus
1) This is the special short report put together by Andrew and Steven and details out how to make use of two immensely popular social media sites.
2) Another short report on Affiliate Marketing. You can skip this, it doesn’t contain much useful information.
3) A comprehensive guide on Affiliate Marketing. Now the experienced marketers may skip this one. But it is immensely useful for the beginner marketer. When used in tandem with the Google Magic Formula, it is a
compelling proposition and provides real value for money.

Verdict
While the second volume of this ebook is really useful for getting started and then mastering AdWords the bonuses make it a complete solution for even someone looking to begin their Internet Marketing efforts.

This is a must have tool for almost all beginner and intermediate level marketers. The authors have provided a lot of valuable information here which the usual AdWords guide do not cover.

Those who are already experts in AdWords and have multiple profitable campaigns running, may of course skip this product.

Finally, here is the link again: Google Magic Formula